{"id":6744,"date":"2023-09-19T09:00:00","date_gmt":"2023-09-19T07:00:00","guid":{"rendered":"https:\/\/activaproperties.com\/blog\/?p=6744"},"modified":"2023-09-20T10:32:23","modified_gmt":"2023-09-20T08:32:23","slug":"penguin-random-house-y-segro-una-alianza-estrategica-para-la-distribucion-de-libros","status":"publish","type":"post","link":"https:\/\/activaproperties.com\/blog\/2023\/09\/19\/penguin-random-house-y-segro-una-alianza-estrategica-para-la-distribucion-de-libros\/","title":{"rendered":"Penguin Random House y Segro: Una Alianza Estrat\u00e9gica para la Distribuci\u00f3n de Libros"},"content":{"rendered":"\n<p>La colaboraci\u00f3n entre el gigante editorial Penguin Random House y la empresa de desarrollo inmolog\u00edstico Segro est\u00e1 marcando un hito en el mundo de la distribuci\u00f3n de libros en Espa\u00f1a. En el primer semestre de 2023, se dio inicio al desarrollo de un almac\u00e9n de 42,000 metros cuadrados en Cerdanyola, Barcelona. Esta alianza tiene como objetivo centralizar la totalidad de la actividad log\u00edstica de Penguin Random House en este nuevo centro de distribuci\u00f3n para el primer trimestre de 2025.<\/p>\n\n\n\n<p>La iniciativa representa una inversi\u00f3n de 36 millones de euros por parte de Penguin Random House, y permitir\u00e1 albergar m\u00e1s de 20,000 t\u00edtulos activos de los 42 sellos editoriales en castellano y catal\u00e1n de la compa\u00f1\u00eda. La estrategia es clara: mejorar la eficiencia del servicio al cliente y hacer que cada libro llegue a un mayor n\u00famero de lectores.<\/p>\n\n\n\n<p>Lo que diferencia a\u00fan m\u00e1s este proyecto es su enfoque en la sostenibilidad. El centro se proyecta como eficiente energ\u00e9ticamente, con huella de carbono neutra y con sello Breeam Excellent. Esto se lograr\u00e1 mediante la implementaci\u00f3n de tecnolog\u00edas avanzadas, como materiales de alto aislamiento t\u00e9rmico y sistemas de recuperaci\u00f3n de aguas pluviales, adem\u00e1s de la instalaci\u00f3n de 10,000 captadores solares.<\/p>\n\n\n\n<p>En palabras de David Alc\u00e1zar, consejero delegado de Segro Spain, la estrategia de la empresa se basa en la regeneraci\u00f3n de \u00e1reas industriales en desuso y su compromiso con el medio ambiente. Por su parte, Nuria Cabut\u00ed, consejera delegada de Penguin Random House Grupo Editorial, se\u00f1al\u00f3 que este centro permitir\u00e1 servir m\u00e1s de 130,000 libros al d\u00eda, convirti\u00e9ndose en un referente europeo en distribuci\u00f3n editorial.<\/p>\n\n\n\n<p>Esta alianza promete no solo eficiencia log\u00edstica, sino tambi\u00e9n un enfoque sostenible y tecnol\u00f3gicamente avanzado para el futuro de la distribuci\u00f3n de libros en Espa\u00f1a.<\/p>\n\n\n\n<p>Art\u00edculo visto en:<\/p>\n\n\n\n<p><a href=\"https:\/\/www.google.com\/url?q=https:\/\/www.ejeprime.com\/industrial\/segro-inicia-el-desarrollo-de-una-nave-de-42000-metros-cuadrados-en-barcelona.html&amp;sa=D&amp;source=editors&amp;ust=1695202020227703&amp;usg=AOvVaw3HiRxATJihpNc_HAkOZ1jA\">Segro inicia el desarrollo de una nave de 42.000 metros cuadrados en Barcelona<\/a><\/p>\n\n\n\n<p>Te puede interesar:<\/p>\n\n\n\n<p><a href=\"https:\/\/www.google.com\/url?q=https:\/\/www.ejeprime.com\/industrial\/la-demanda-logistica-resiste-aunque-el-contexto-macro-impacta-en-la-inversion.html&amp;sa=D&amp;source=editors&amp;ust=1695202020227969&amp;usg=AOvVaw1iY_bpcRdvQoW-I4pVOjDS\">La demanda log\u00edstica resiste, aunque el contexto \u2018macro\u2019 impacta en la inversi\u00f3n<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La colaboraci\u00f3n entre el gigante editorial Penguin Random House y la empresa de desarrollo inmolog\u00edstico Segro est\u00e1 marcando un hito en el mundo de la distribuci\u00f3n de libros en Espa\u00f1a. En el primer semestre de 2023, se dio inicio al desarrollo de un almac\u00e9n de 42,000 metros cuadrados en Cerdanyola, Barcelona. Esta alianza tiene como [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":6745,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Penguin Random House y Segro: Una Alianza Estrat\u00e9gica para la Distribuci\u00f3n de Libros - El Blog de Activa Properties - ACTIVA PROPERTIES<\/title>\n<meta name=\"description\" content=\"La colaboraci\u00f3n entre el gigante editorial Penguin Random House y la empresa de desarrollo inmolog\u00edstico Segro est\u00e1 marcando un hito en el mundo de la\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/activaproperties.com\/blog\/2023\/09\/19\/penguin-random-house-y-segro-una-alianza-estrategica-para-la-distribucion-de-libros\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Penguin Random House y Segro: Una Alianza Estrat\u00e9gica para la Distribuci\u00f3n de Libros - 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